Making Words Work

 

Decisions, Decisions.  Is a Business blog really what you need for your business?

Deciding to write a blog sounds like fun, doesn’t it?  Almost every blog that writes about business says you need a blog for your company.  The reasons, according to the experts are:  You can target potential clients; A business blog can give you more online traffic;  It can help you create valuable person-to-person connection (please); or it can help you create a community.  Do these sound like valid reasons to you as an entrepreneur?

What your company will become

The business bloggers say, it makes your company more successful. They also say that if you don’t blog enough, you are losing customers.  What is enough?  According to the experts, you need to be blogging 3-5 times a week.

Time involved

If you decide to blog, know that the endeavor will take a chunk of time to write blog posts.  Ask anyone that does it.   The expressed opinion online has been that many of the well-known and followed people who blog find they run out of ideas, time, or motivation on the blog content at one time or another. 

How often

It is tough to come up with three blog posts a week and not run out of ideas or motivation within a 6-12 month timeframe.  Even the most creative minds have trouble coming up with that many ideas that quickly.

Most people start blogs and find that they can’t dedicate the time needed to post as often as the experts suggest.  A variety of people get hung up on the stats and if they don’t reach their intended goal soon enough, they quit.  Many of the popular blogs are outsourced to freelance writers or guest bloggers.  Virtual assistants do a fair share of blogging for companies also.

Your company may be different

As an entrepreneur, you need to stop listening to the “should” advice and listen to your own inner voice.  After all, you didn’t start your own business to listen to others, did you?  Do these business bloggers know you or your business?  No, they don’t.  It is good to listen to others that have gone before you but listening and doing something that completely go against your principles or goals is not really what your company is all about, is it? 

Focus your efforts

If you do decide to blog, focus your efforts on great content instead of how many times you post in a week or month.  Keep an eye on your stats but don’t get obsessed with them. 

You will easily see when you get indexed by the Google fairy and you are blessed with the ranking dust.  You will have more than a silent fart of traffic. 

Millions of blogs 

 There are millions of bloggers online.  One less for a few weeks or a few months won’t matter.  Your survival is much more important than your Google rating.  When you have taken the time you need to nurture yourself, you can decide to jump back in or let blogging be a thing of the past.    

Not always successful

Jon Morrow, Associate editor of Copyblogger admits that he stopped blogging completely four years ago and wrote a post about it.  Here is the link to his story:  http://guestblogging.com/quit-blogging/

It’s Your Business; You decide 

Remember, nothing is written in stone and having a plan B and C are helpful…but if you enjoy not having a plan that is perfectly okay too.  As an entrepreneur, you will be able to see if something is working or not working and adjust quickly.   If you decide to blog, know that your blog will change focus many times in the first year.  Your audience will change too.

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