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Time Management: 3 Things a Freelance Writer Can Do for You Right Now

“The greatest mistake you can make in life is to be continually fearing you will make one.”
-Elbert Hubbard (1856 – 1915)

We wear all kinds of hats when we are in Business for ourselves, don’t we?  Do you find some things are time consumers?  You know the things that are energy drainers and you just can’t get started?  Is the task something that can be “delegated” to someone who makes the task seem easy?  Is that worth your investment in time to find them? There are people in the world that love to do what you hate to do.   We all have things that take us more time than we feel they should, when running a business.  Instead of putting them off, tackling them yourself and spending countless hours trying to figure it out yourself, find someone who has the knowledge and loves to do the task. Perhaps your business will work like a well oiled machine once again. 

Here are three time – consuming things that a freelance writer can do for you today:

1.)     Update your website – Websites can be a large part of your business.  Updates are continually being made to make websites more “user friendly” for your customers.  Freelance Writers are less expensive than web designers and can save you thousands of dollars a month; not to mention time and headaches

2.)    Web content – For a majority of the websites, the content can changed hourly, daily, monthly.  It is a huge time investment.  Many freelance writers can give you updated content specific to your field in a matter of days; sometimes hours.  Many times, freelance writers can provide you with content so you can change website content yourself every few months.

3.)    Proofreading – If all you need is another set of eyes to proofread, a freelancer can be that person.  They can also provide white papers (informational papers on your business), press releases, blog information, tweets promoting your business on twitter, or email auto responder’s to help grow your business. 

 

Delegate in Business

In business, we must be able to delegate things that are time-consuming for us.  If you hate writing, perhaps a freelance writer is right for you.  It is a time-consuming process that some people enjoy. There are many things that must be done daily when running a business; why do the parts you don’t enjoy if you know someone who enjoys them and you can move on to the tasks you do enjoy?

It could be that you feel you have to do all the work or it won’t get done.  Who else is going to do it if you don’t? You have a solo business.  The funny part of such thinking is that you are spending so much time on tasks that are actually wasting your time.  If you do not enjoy a particular task or the task takes more time than infinity, it is a waste of your valuable time.  There are virtual assistants out there, virtual bookkeepers and freelance writers that you can hire once you are comfortable with delegating the task.

The 9 Most Common Reasons Freelance Writers are Needed

The 9 Most Common Reasons Clients Hire Freelance Writers

1.  The client is overworked.  The company staff writers are busy with other work and may not have time to do the project.  Or, they could do it, but not by the deadline.  The freelancer is called in to help with the client’s staff is overloaded.

2.  The client is understaffed.  There are busy times and slow times in every department.  Rather than over staff and have paid writers sitting around doing nothing in the off-season, most companies prefer to hire freelancers during busy periods.  Some companies may not have any writers on staff and must depend on outside writers of all their writing.

3.  Quality.  In some situations, a freelancer may be able to do a better job on a specific assignment.  One of the advantages of using freelancers is that you can pay for top talent on an “as-needed” basis, choosing the freelancer who is right for the particular job. 

4.  Results.  Whether it’s orders generated by a mail-order ad in a magazine, conversions on a Web site, subscriptions produced by a direct-mail package, or leads from an e-mail marketing message, the response can be measured.  And when the response can be measured, the client may be on the lookout for new copywriters who can beat his current promotion, known in the direct response industry as the “control.”

5.  Fresh perspective.  Staff writers can get bored writing about the same products year after year.  For this reason, companies turn to freelancers for renewed enthusiasm, new concepts, a new point of view, and fresh ideas.  Freelancers can approach a project with the sense of excitement and vigor the staff writers may have lost.

6.  The company or ad agency can’t do the job themselves.  This happens when an assignment comes up that is outside the company’s regular areas of expertise.  A corporation that has never used direct mail before would benefit by hiring a writer with experience in this field.  An ad agency that specializes in fund-raising and then acquired an account in computer software will probably look for a freelance copywriter specializing in high-tech.  A fund-raising writer may not understand the ins and outs of the software industry as thoroughly as a writer who specializes in that field.

7.  Unsatisfied.  The company is dissatisfied with its current suppliers.  For a variety of reasons, a company can become unhappy with the copy it is getting from its ad agency, in-house staff, or current freelance writer.

8.  The freelancer can do the job cheaper.  Most advertising and PR firm shy away from handling one-shot projects, such as a single ad, brochure, or press release.  PR Agencies work on monthly retainers, which usually start at $3,000.  Ad agencies expect clients to have and established annual advertising budget, with $100,000 a common minimum figure for small local agencies.

For the company with occasional rather than steady need for advertising and PR materials, freelancers are a cost –effective solution.  Most freelancers are available to handle single projects on a fixed-fee or hourly basis.

9.  Freelancers are more flexible and more accommodating than their other staff and agency writers.

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